St. Moritz
High in the stunning Engadin Valley, surrounded by pristine lakes and towering peaks, lies St. Moritz—one of the world’s most glamorous and exclusive mountain resorts. Known for its luxurious lifestyle, world-class ski slopes, and rich history, St. Moritz has long been a playground for the international jet set. But beyond its glitz and glam, St. Moritz boasts a fascinating history and an abundance of outdoor activities that attract both adventure seekers and those in search of Alpine serenity.
St. Moritz’s story began over 3,000 years ago, when it was first recognized for its healing mineral springs. The area became a spa destination as early as the Middle Ages, and by the 19th century, its reputation as a health resort attracted visitors from across Europe. In 1864, a local hotelier, Johannes Badrutt, made a bold wager with his summer guests: return in winter, and if they didn’t enjoy the snowy beauty of the region, their stay would be free. That gamble paid off, giving birth to the concept of winter tourism.
By the early 20th century, St. Moritz had cemented itself as a premier winter resort, hosting two Winter Olympics—in 1928 and 1948—and developing into a center for high-society gatherings, sports, and luxurious alpine living. Today, St. Moritz is synonymous with elegance, attracting royalty, celebrities, and world-class athletes.
Top 5 Unique Characteristics of St. Moritz
1. Olympic Legacy and Winter Sports
St. Moritz is a cradle of winter sports, having hosted the Winter Olympics twice, as well as numerous world championships in sports like skiing, bobsleigh, and ice skating. The famous Cresta Run, a natural ice skeleton track, remains a top draw for adrenaline junkies. Additionally, the resort’s 350 kilometers of ski slopes, groomed to perfection, make it one of the best ski destinations in the world. St. Moritz’s high-altitude location ensures fantastic snow conditions and sunshine throughout the winter, providing an idyllic playground for skiing, snowboarding, and more.
2. The St. Moritz "Champagne Climate"
St. Moritz is known for its so-called “champagne climate,” a term used to describe its unique weather conditions. With more than 300 days of sunshine each year, the dry, crisp mountain air and bright blue skies are a refreshing feature of the region. This rare climate not only draws winter sports enthusiasts but also makes summer equally enjoyable, with perfect conditions for hiking, biking, and watersports on the nearby lakes.
3. The Engadin Lakes and Summer Activities
While St. Moritz is world-famous for winter sports, it’s also a magical summer destination. The area is home to a chain of lakes, including Lake St. Moritz, which transforms into a hotspot for sailing, windsurfing, and swimming during the warmer months. The surrounding Engadin Valley offers a network of scenic hiking trails and mountain biking routes, perfect for outdoor enthusiasts. From the serene lakeside walks to more challenging hikes that lead to panoramic mountain vistas, the summer landscapes of St. Moritz are nothing short of spectacular.
4. Luxury and High-End Shopping
As a symbol of elegance and exclusivity, St. Moritz is a shopping paradise for those seeking luxury brands and designer boutiques. Via Serlas, often called the world’s highest shopping street, offers everything from Swiss watches and jewelry to the latest fashion from top designers. Along with luxury shopping, visitors can enjoy Michelin-starred dining, five-star hotels, and renowned spas, adding a layer of indulgence to their alpine escape. Whether you're after gourmet meals, luxury accommodations, or the finest winter apparel, St. Moritz is the epitome of refined living.
5. Cultural Events and Festivals
St. Moritz hosts an impressive array of cultural events and festivals, adding vibrancy to its serene setting. Among the most famous is the White Turf horse races held every February on the frozen surface of Lake St. Moritz, drawing an international crowd. The Snow Polo World Cup is another prestigious event, combining the excitement of polo with the unique conditions of a frozen lake. During the summer, the Festival da Jazz transforms the town into a lively music destination, with intimate concerts held in venues ranging from outdoor stages to cozy mountain lodges.
St. Moritz Today: Where Elegance Meets Adventure
Today, St. Moritz continues to be one of the world’s top luxury destinations, attracting a blend of outdoor enthusiasts, high-society travelers, and culture lovers. Its unparalleled combination of natural beauty, top-tier sports facilities, and luxury lifestyle make it a year-round destination for the discerning traveler. Beyond the winter sports and luxury, St. Moritz offers wellness retreats, high-altitude training, and eco-friendly tourism initiatives, ensuring that its natural beauty is preserved for future generations.
Visitors can enjoy a mix of adrenaline-pumping activities and serene relaxation, from skiing and paragliding to soaking in world-class spas and savoring fine dining experiences.
Fun Facts About St. Moritz
St. Moritz hosted the first electric light in Switzerland in 1878 and had Europe’s first ski school in 1929.
The frozen Lake St. Moritz is not just for walking or skating—it hosts unique events like snow polo, cricket, and the famous White Turf horse races.
The term “champagne climate” was coined in St. Moritz, referring to the town’s sparkling weather and crisp air.
The St. Moritz bob run is the world’s only natural ice bobsleigh track, built entirely by hand each winter.
The region is home to the Bernina Express, a scenic train route that’s a UNESCO World Heritage site and offers jaw-dropping views of the Alps.
Whether you’re drawn to St. Moritz for its opulent lifestyle, thrilling sports, or breathtaking landscapes, this Alpine jewel offers an unforgettable blend of adventure and luxury. From its historical significance to its modern-day glamour, St. Moritz remains one of Switzerland’s most iconic destinations.